To turn it off, click on the Cortana icon in the taskbar, followed by the notebook icon on the left hand side of the pop-up panel.

However, Cortana can become overbearing at times. It uses the information it collects similarly to how Google’s Android-based assistant does it. Microsoft capitalizes on this market with Cortana, an incredibly resourceful, built-in assistant that allows you to quickly set reminders, schedule events, and send email, among many other intuitive features. Voice-controlled digital assistants have become big business. This resets your ad ID, allowing you to experience the joys of web surfing without the creepy targeted advertisements.

Once there, select Off for :Personalized ads wherever I use my Microsoft account” and “Personalized ads in this browser.”

Lastly, open your web browser and go to this link.

Check your computer’s privacy settings for any changes.

Next, type in Privacy click on it, and select General.

First, click on the magnifying glass symbol next to the Windows logo, at the bottom left of your screen.

If you’re okay with seeing generic ads targeted to you based on demographics rather than your ID, we recommend turning this feature off. Reclaim your privacy with these tips on disabling its nosy settings.įor those unaware, Windows 10 assigns each user an “advertising ID” to personalize your ad experience based on your recent browser history. But it isn’t perfect, as many users have complained about its intrusive default privacy settings.

Windows 10 is slowly becoming the operating system of choice because of its improvements over past versions.

System settings in windows are saved